Kasih Pencerahan

Kasih Pencerahan is a campaign by Flock, a creative agency in Jakarta, for Scarlett, 2025. Categories: Campaign, Digital.

Challenge

Make a low-pH gel cleanser, the least glamorous step in a routine, feel like something worth watching.

Insight

The Indonesian word "pencerahan" carries two meanings at once, brightening and enlightenment, so the product claim and the story beat can be the same word.

Idea

Set it at "PT Glowing Terus" and run the whole film on that pun, a confident new employee whose secret two baffled colleagues have to crack.

About this work

She arrives on a mint scooter plated "BR 1 GHT", unbothered, and the colleagues zoom in via office CCTV, "REWIND", "PAUSE", pixel-art hearts, studying the evidence frame by frame to understand how she got there looking this good. The reveal, Scarlett Low pH Gel Cleanser, low pH, gak bikin ketarik, niacinamide and peach, handed over like a cheat code. Launched August 2025 in Glow Bright and Acne Peace, both SLS-free. "Sini Scarlett kasih pencerahan" lands both meanings at once.

Flock

Kasih Pencerahan for Scarlett

We haven't made that one yet. Maybe it's serendipity, let's make it together.

Creative of the highest order. Campaigns that deliver.

For us, creative comes first, always. But a campaign has to be effective and show real results. So we show up at both the creative shows and the marketing ones, year after year.

Part of FCN. 5x Citra Pariwara Agency of the Year.

Creative first. Effective always.

Flock is a creative agency in Jakarta, part of Future Creative Network, and one of Indonesia's most awarded advertising agencies. Creative comes first, but an idea only counts when it moves the business.

We work end to end, from campaign strategy and the big idea to the craft that makes it real. Small enough to stay sharp, backed by a network big enough to take on anything.

  • Brand & Campaign Strategy
  • Creative & Advertising
  • Film & Content Production
  • Design & Branding
  • Activation & PR
  • Talent & Influencer

All under one roof, from strategy to screen, so the work wins where craft is judged and delivers where it counts.

Flock is led by two of Indonesia's most experienced industry leaders, combining creative pedigree and business acumen built across global networks, major corporations, and the country's most demanding client accounts.

Arsyad and Nikken, the people who run Flock

Arsyad (standing) is an Executive Creative Director. His career spans Lowe, JWT, Monks, and Ogilvy Jakarta. He helped shape Flock's creative direction in an earlier chapter, and is now back to continue that work.

Nikken (sitting down) is the Managing Director. With 20+ years across Dentsu, Macs909, JWT, MullenLowe, Romp, and now FCN, she has led work for nearly all of Indonesia's major telco brands, plus automotive, FMCG, finance, tech, and beauty. Driven and meticulous, she is known for turning business relationships into friendships.

Trusted by Indonesia's biggest brands

BCA Telkomsel Tokopedia GoTo tiket.com Vidio Disney+ Hotstar Samsung Unilever Sunsilk Listerine Scarlett Marina Promag Greenfields Chitato Qtela Sasa Hotto Vinda Pesona Indonesia Rinnai Hyundai Yamaha
Part of

Future Creative Network

FCN brings together Indonesia's top creative companies, each with different expertise, into a single, cohesive ecosystem. One collaborative platform, delivering tailored, high-impact solutions for every client's diverse needs.

What sets it apart is a rare combination of scale and agility, the range to adapt and perform at the highest level for everyone we work with. What started in a small apartment in 2016 is now the largest local creative marketing and innovation ecosystem in Indonesia, built to empower local creative founders.

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Creative companies
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People
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Awards
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Major brands
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Community members
Milestones of FCN
2016The Establishment1 company, 1 small apartment, 1 mission
2017Fastest Growing in IndonesiaThe fastest growing independent agency in Indonesia
2018First 'Agency of The Year' in IndonesiaFirst local agency to obtain the prestige 'agency of the year' at Citra Pariwara
2019Fastest Growing Agency in the worldThe fastest growing agency by Adweek
20202nd time 'Agency of The Year' in IndonesiaSecond time 'agency of the year' at Citra Pariwara
2021Biggest Digital Powerhouse in SEAAcquiring Olrange and becoming the biggest powerhouse in SEA
2023Top 10 Fastest Growing Large AgenciesThe fastest growing large agencies in the world by Adweek
2024Creative Agency of The YearCrowned as the Creative Agency of The Year at Citra Pariwara
The ecosystem
FCN Creative

Award-winning creative advertising and brand craft, from strategy to production. Home to Flock.

  • Public Relations
  • Brand Advertising
  • Communication Strategy
  • Activation
  • Design & Branding
  • Creative Production
  • Talent / Artist Management
FCN Digital

Cutting-edge digital marketing built for efficiency and conversion, plus studio, gaming, and immersive tech.

  • Creative & Content Marketing
  • Influencer & Performance Marketing
  • Live Commerce & Ecommerce
  • Experience Design & Development
  • Customer Loyalty Engineering
  • Metahuman & 3D Character
  • Studio, Gaming & Immersive Tech
FCN Entertainment

High-growth lifestyle communities, media, artist management, and IP-driven events.

  • Lifestyle Communities
  • Media
  • Artist Management
  • Community Events
  • Community Management
  • IP & Event Productions

Let's make something worth talking about.

Whatever brings you here, there's a door for it. Scan the code or open the form.

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Future Creative Network
Office Tower at Ciputra World 2, 18th Floor
Jl. Prof. Dr. Satrio Kav. 11
Karet Semanggi, Setiabudi
South Jakarta 12930

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Year
2026
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