Halo, Nyatanya Lebih

Halo, Nyatanya Lebih is a campaign by Flock, a creative agency in Jakarta, for Telkomsel, 2026. Categories: Campaign, TVC.

Challenge

Halo Optima is Telkomsel's most premium postpaid plan, up to 2,000 GB plus streaming from Netflix to Spotify. The hard part is making "more" feel real, not just a bigger number on a bill.

Insight

The people who value more the most are the ones already living at full tilt, an artist who never stops creating. What they actually want is not extra quota, it is the freedom to keep chasing the next thing without the network ever getting in the way.

Idea

Cast Ariel, whose whole career is a study in staying relevant while evolving, and build a music anthem around one line: nyatanya lebih dari. Every time life offers more, Halo quietly delivers more. Upgrade hidupmu dengan Halo Optima.

About this work

The film plays as a musical anthem carried by Ariel, moving through the textures of an artist's life: a packed club show, a backstage rehearsal, a motorcycle workshop with friends, a stadium finale under a sea of phone lights. His sung voiceover threads "nyatanya lebih dari" through every scene, reframing a premium data plan as room to keep chasing what is next. Ariel is the spine of the idea, chosen as brand ambassador for the exact quality the plan sells: someone who has stayed consistent and relevant across two decades while still evolving. The product truth, Halo Optima's up-to-2,000 GB quota plus premium streaming, lands as freedom rather than spec. Launched 8 September 2026 on Telkomsel Halo's promise of more in every way.

Flock

Halo, Nyatanya Lebih for Telkomsel

We haven't made that one yet. Maybe it's serendipity, let's make it together.

Creative of the highest order. Campaigns that deliver.

For us, creative comes first, always. But a campaign has to be effective and show real results. So we show up at both the creative shows and the marketing ones, year after year.

Part of FCN. 5x Citra Pariwara Agency of the Year.

Creative first. Effective always.

Flock is a creative agency in Jakarta, part of Future Creative Network, and one of Indonesia's most awarded advertising agencies. Creative comes first, but an idea only counts when it moves the business.

We work end to end, from campaign strategy and the big idea to the craft that makes it real. Small enough to stay sharp, backed by a network big enough to take on anything.

  • Brand & Campaign Strategy
  • Creative & Advertising
  • Film & Content Production
  • Design & Branding
  • Activation & PR
  • Talent & Influencer

All under one roof, from strategy to screen, so the work wins where craft is judged and delivers where it counts.

Flock is led by two of Indonesia's most experienced industry leaders, combining creative pedigree and business acumen built across global networks, major corporations, and the country's most demanding client accounts.

Arsyad and Nikken, the people who run Flock

Arsyad (standing) is an Executive Creative Director. His career spans Lowe, JWT, Monks, and Ogilvy Jakarta. He helped shape Flock's creative direction in an earlier chapter, and is now back to continue that work.

Nikken (sitting down) is the Managing Director. With 20+ years across Dentsu, Macs909, JWT, MullenLowe, Romp, and now FCN, she has led work for nearly all of Indonesia's major telco brands, plus automotive, FMCG, finance, tech, and beauty. Driven and meticulous, she is known for turning business relationships into friendships.

Trusted by Indonesia's biggest brands

BCA Telkomsel Tokopedia GoTo tiket.com Vidio Disney+ Hotstar Samsung Unilever Sunsilk Listerine Scarlett Marina Promag Greenfields Chitato Qtela Sasa Hotto Vinda Pesona Indonesia Rinnai Hyundai Yamaha
Part of

Future Creative Network

FCN brings together Indonesia's top creative companies, each with different expertise, into a single, cohesive ecosystem. One collaborative platform, delivering tailored, high-impact solutions for every client's diverse needs.

What sets it apart is a rare combination of scale and agility, the range to adapt and perform at the highest level for everyone we work with. What started in a small apartment in 2016 is now the largest local creative marketing and innovation ecosystem in Indonesia, built to empower local creative founders.

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Milestones of FCN
2016The Establishment1 company, 1 small apartment, 1 mission
2017Fastest Growing in IndonesiaThe fastest growing independent agency in Indonesia
2018First 'Agency of The Year' in IndonesiaFirst local agency to obtain the prestige 'agency of the year' at Citra Pariwara
2019Fastest Growing Agency in the worldThe fastest growing agency by Adweek
20202nd time 'Agency of The Year' in IndonesiaSecond time 'agency of the year' at Citra Pariwara
2021Biggest Digital Powerhouse in SEAAcquiring Olrange and becoming the biggest powerhouse in SEA
2023Top 10 Fastest Growing Large AgenciesThe fastest growing large agencies in the world by Adweek
2024Creative Agency of The YearCrowned as the Creative Agency of The Year at Citra Pariwara
The ecosystem
FCN Creative

Award-winning creative advertising and brand craft, from strategy to production. Home to Flock.

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FCN Digital

Cutting-edge digital marketing built for efficiency and conversion, plus studio, gaming, and immersive tech.

  • Creative & Content Marketing
  • Influencer & Performance Marketing
  • Live Commerce & Ecommerce
  • Experience Design & Development
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  • Metahuman & 3D Character
  • Studio, Gaming & Immersive Tech
FCN Entertainment

High-growth lifestyle communities, media, artist management, and IP-driven events.

  • Lifestyle Communities
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2026
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