About Flock: who we are, leadership, clients and awards.
Turn every harsh shortcut into a costumed squad chanting "Sikat!", the word that means both scrub it and go for it, and send them charging across a giant landscape of skin until it starts to flake.
Open on the question "kata siapa yang berhak menang?" and make the winners exactly the people nobody would pick: the parking attendant who appears from nowhere the second you pull out, the friend who needs one more aesthetic photo, the singer who thinks it is still a warm-up until the whole kecamatan can hear.
Send aliens undercover as an ordinary family and have them report back to their commander.
Own that frustration with a fast, catchy "lap-lap", wipe-wipe, comedy from a mother's point of view, where almost any household problem gets wiped away with a tissue that refuses to tear.
Give the mother a superpower, the ability to read her whole family's hearts, then point it at the one person it does not work on.
Turn Duta SIMPATI into local folklore.
Let no na open their own wishlist first, honestly, then hand the question straight to Indonesia.
Cast Ariel, whose whole career is a study in staying relevant while evolving, and build a music anthem around one line: nyatanya lebih dari.
Flip the brag.
Turn the bank's own name into the safety check.
Tell Independence Day through a child asking her mother a simple question, "are we free yet?", and let the answer be a single day of small, lived proofs.
Flip the camera to the villains.
Run the whole film on one sharp irony: Indro, icon of Warkop, literally "coffee shop", can no longer drink coffee because of his stomach, and Hotto becomes the warm drink he can keep.
Take "demam bola" completely literally: a huge crowd from every walk of life clumps into a giant human ball that rolls down the street just to watch on one phone, and MAXStream TV solves the scrum.
Tell it through Pak Bewok, a village figure first painted as scary, later revealed as the generous idealist who united the community, a metaphor for Telkomsel's own 31-year journey.
Play "Sistem Kebut", cramming a lot into little time, as office comedy: a panicking boss chasing cross-border payments against a completely calm staffer who has it all on one screen.
Take a familiar corporate term, WIP, Work in Progress, and redefine it as Women in Progress.
Turn cash into characters: everyone wears a giant Rupiah note around their face and races through the market before the bank closes, until the Pos Indonesia counter sends them on instantly.
Give each small worry its own short rom-com, paperwork, house hunting, the simulation, and let rumahsaya.bca.co.id quietly solve it before the punchline.
Take that ad-break agony to its most extreme, an ad that detonates a marriage proposal, then sell the fix: Spotify Premium on MyTelkomsel, so the moments that matter stay Terus-Terus ON.
Turn Ramadan's most universal annoyance, waiting, into the reason to stay connected.
Reframe Ramadan self-care as permission: enggak perlu lagi nanti-nanti buat yang dinantikan, stop deferring, treat yourself with Halo Meaningful Deals.
Take the tearjerker route BCA usually avoids, a father who served 18 years to protect his daughter, and integrate myBCA so subtly it never breaks the story.
Recast BCA Prioritas not as a tier of banking, but as the network and relationships that give an affluent life its meaning: ties whose value time cannot erode.
Play the double meaning of "selipan": the ache that slips in, and Promag's slim pack thin enough to be slipped, diselipin, into any bag or pocket.
Build the whole film on that one metaphor, lining an ocean's ecosystem up against Indonesia's business one, from those long diving to those just starting out, all one connected system.
Riff Opick's "Tombo Ati" into "Tombol Hati", the like button, then do the counter-intuitive thing for a telco: tell customers to use it just enough, so they can live Ramadan fully.
Ride a song everyone already knows, parody Anneth's hit into "mungkin maag", impossible to unhear, so the warning stays lodged all season.
Cast Iwan Fals to carry a security lesson as culture: a syndicate using Fake BTS to phish customers, every attack hitting a wall of myBCA protection.
Roaming to the MAX turns one friend's RoaMAX into the whole squad's lifeline.
Follow pro tennis player Janice Tjen through perseverance and self-improvement, with myBCA as the partner in the background, and twist her name into destiny, from Janice Tjen to "Janice Tenis Tjen".
Put the connection problem inside the show itself.
Twist "Sisi" (side) into "CC" (credit card), "Senantiasa di CC Anda", and let a blue-suited BCA narrator pop up at every customer's sisi.
Set it at "PT Glowing Terus" and run the whole film on that pun, a confident new employee whose secret two baffled colleagues have to crack.
Parody the survival-game genre everyone is watching, then break the pessimism on the letter "G": if G is for "Gaskeun", anyone can win.
Cast three legends, Bambang Pamungkas, Chris John, Butet, in their post-retirement ordinary lives, with puns that humanise them.
"Boleh Tau", a permission to remix.
Build a melodrama on a jealousy premise, Juang convinced his brother was adopted, then land a twist that shatters his prejudice, with myBCA woven in as a quiet everyday enabler.
"Haruuum Hukumnya." Borrow the language of religious obligation, hukumnya, the ruling is, and apply it to fresh breath: in the month of restraint, keeping your breath fresh so you can freshen silaturahmi is not optional, it is a must.
Turn the answer into a song.
Set the entire film on a product photo shoot, then let the crew quietly fall apart.
Meet Ted, Telkomsel Enterprise's AI-powered Digital Account Manager: always-on, always learning, a digital partner with a human face that makes every interaction smarter, warmer, and more human.
#QrasaIndonesianya turns Qtela's Indonesian roots into the reason the whole multi-generational family snacks together, from a reimagined tempe chip to a colour-rich sweet potato mix: proof that healthier and homegrown can still be the crave.
"Beautiful Process for Beautiful Dishes", a food-craft companion film that lingers on the cooking: steam rising off a pot, broth ladled, noodles plated, ending at a full family table gathered around the result.
"The SM(ART) of Relationship", a serene Japanese-inspired film where a couple's ease around the hob becomes the demo.
Hand the message to the cast of Agak Laen, one of Indonesia's biggest comedy hits, and shift the rule from protect yourself to Kasih Tau yang Laen, tell the others.
Build the film on the unusual real names Indonesians actually carry, from Bintang and Senja to Helikopter and Berlian, to say it plainly: whatever your name or status, everyone has the same chance.
A deliberately cheesy rom-com with Ahmad and Wulan, whose endless "kamu duluan, eh kamu duluan" turns into the campaign line: bikin #TenangDuluan.
Let Dian Sastro refuse the tearjerker mid-shoot and rewrite it light, built on the Dian in her name: keseDian, komeDian, and kemuDian, and then, it gets light.
A road-trip comedy pairing young talent (Al Ghazali, Dul Jaelani) with legends (Komeng, Adul), running on three puns: "Al, Adul, Dul", "Turbo" as "Atur Bro / A Tru Bro", and revived meta-nostalgia.
Padlette: replace the plain disposal sticker with an embedded colour palette that reads as a menstrual-health guide, a private health check in the exact moment it matters.
Cast JKT48, each member embodying one adulting trap, and elevate an idol MV into a product film about meeting it head-on.
"Lead The Wave", casting the three as the wave-makers rather than the wave-followers.
Turn a B2B product demo into a full broadway musical, and cast pop diva Vina Panduwinata as the mnemonic itself: Vina Pandu Usaha, the diva who guides your business.
Shoot the day first, make the Sunsilk ad the punchline.
Stage the client's wealth journey as a private museum, with the BCA advisor as curator and a golden bonsai, the Pohon Kemakmuran, growing at its centre.
Escalate the telenovela format with SCARLETT NEWS, a full mock news desk treating one woman's kusam skin as a breaking national incident.
Ask what if the lab that made the formula was run by a superhero, and cast Professor Scarlett mixing ingredients like Professor Utonium.
Give each character a fantastical world to own outright, not survive, not pass through, own.
Replace the kue tete wrapper with a breast self-check guide, turning a popular snack into an everyday awareness tool.
Kalau Don't Know, Kasih No.
A first responder built for the alleys, more compact, more agile, always ready for the call.
Answer "tutorial hidup perfect, emang ada?" with wordplay that turns everyday lows into small wins: lelah becomes Le Laugh, kecewa becomes Kece Wow, with BCA Goodlife.
Make an Independence Day declaration, #TambahLokalTambahBangga, and put the real creative forces and faces of the local originals on stage as themselves.
Build #GOFORREAL on the Life Is Never Flat platform, six portraits of Indonesian youth in the middle of doing something genuinely their own.
Redefine the acronym, mager as Mau Gerak, wanting to move, and fuse each flavour name into Gen Z slang.
An ad that knows it is an ad: the whole script rhyming on the "-si" ending, plus the acronym SAPY, Sapi Happy.
Cast Indonesia's most dignified dramatic actress, Christine Hakim, gloriously against type, and flip the sentimental Ramadan film into an action-comedy standoff.
Two short films with singer-songwriter Stephanie Poetri, both set in the same bed.
Grow Boneka Suzan up thirty years later and ask the same question, "Suzan, udah gede, kamu mau apa?", with a very different list of goals.
Two brutally honest moments between friends, then the turn: jujur itu nggak enak, jujur yang enak cuma Greenfields Yogurt.
Tell it as a family sinetron, Ratih the daughter-in-law trapped in comic misunderstandings, then break the melodrama with a KPR that is anti-drama too.
Build an Imlek film around a patriarch's annual ritual of computing the perfect lucky number, landing on 168, and the charming chaos that follows when 168 has to appear everywhere.
Answer the skeptic three times in three stylistically distinct worlds, streaming on a 5000mAh bus ride, gaming on a neon-lit commute, sliding a WhatsApp message to "NyeNye", then let the skeptic answer herself: "Sejuta nah gue suka, sejuta gue beli aja."
Name that art of refusal with a piece of wordplay, "Tolak dengan Anggun", graceful and firm, and make diva Anggun C.
Stage the whole spot as a "Lenong Keluarga." The living room becomes a theater set, the family trade rhyming pantun about singkong, balado and everyday life, and Qtela is the snack that ties the performance, and the family, together under #QrasaIndonesianya.
Claim the etymology.
Answer the doubt with a blunt promise, "Ganti Selisih 2X Lipat", find it cheaper elsewhere and get twice the difference back, dramatised at full absurdity.
"Ayu Ramadan berlipat ganda di Tokopedia", multiply the Ayu energy literally: four Ayu celebrities, and on the peak day an army of Ayu lookalikes.
Pair ballad legend Iwan Fals with rapper Lil M, blur the line between music video and ad, and break the fourth wall as the director and brand keep interrupting for revisions.
Flip "THR" from the bonus into "Tiket Hari Raya", and take over a neighbourhood barbershop, Potram Asep, turning every chair and mirror into a booking station.
Shrink it into a hand-built miniature toy-city, then expand each product category into its own room-sized set.
Turn the line into a nudge, bulatkan tekadmu, just make up your mind and book, and collapse the distance from planning to going to almost nothing.
Invent the Sincia Warriors: three self-appointed heroes in handmade lion dance costumes who visit every family member with hyper-personalized blessings, powered by BCA Mobile BagiBagi.
Build a diorama kampung where every shop is a Tokopedia-green version of everyday commerce, led by Betawi comedian Mpok Atik through a hyperkinetic ensemble.
A double meaning, "Berterima Kasih dengan Tulus", a sincere thank-you and one delivered with the singer named Tulus, with lyrics taken straight from real customer tweets.
"Lite Up Your Life", a launch film that turns lightness into a visual language.
Wink at "harta, tahta, wanita" and swap in Qtela as the most precious treasure of all, staged as a full soap-opera showdown.
Build the whole ecosystem upward from one woman's sewing table at night, through the national service network, to space, and land on one line.
Borrow the classic Bimbo song, a son asking his bapak things he cannot explain, and answer each with a rooftop absurdist vignette.
Reframe the brief from "send anything" to "send what matters", anchored on the most untranslatable thing you can order, food from home.
Follow one family through one ordinary Ramadan routine and let "bersihkan dan segarkan diri sambil beramal" carry the products as background detail, personal care in one cut, household care in the other, both closing on the same act of giving.
Tell it as a storybook fable: identical triplets sent to different cities who each come home a different man, and each pulls up in the same Santa Fe.
Prove antibacterial and beautiful are the same thing, and shoot hygiene as something beautiful to live inside, not just functional to maintain.
Cut mood to mood at speed, a drama's ugly-cry, football's fist-pumping chaos, a sitcom's family comedy, and land the punchline on Javanese slang, turning "ambyar" (heartbroken) into "bergetar" (fired up), all inside one app.
Write the film as a parent's advice to a child, where every life lesson is also a Palisade truth, from support on every side to being the captain of your own life.
A physical, full-size red door placed freestanding in the middle of Indonesia's destinations, the threshold that welcomes you in.
Follow one family across two generations: from the kitchen table where a child draws her dream, to the space station where she lives it.
Stage a surprise WIB sale as an epic comic battle: thousands in green box costumes charging across Bromo, the weapon a mass choir of the "Waktu Indonesia Belanja" jingle.
Stage the inner monologue of reinvention as a series of surreal, hyper-designed worlds, each beat of a rap a different person chasing the itch to become someone new.
Coin the identity outright, #IamInflowercer, then prove it by casting actresses Mawar de Jongh and Lutesha through distinct styled worlds, a romantic greenhouse, a retro travel-content den, a mirrored boutique, so six scents read as six selves rather than six SKUs.
Treat the shampoo as a Perfume Selection, fragrance as the primary feature and 48-hour hold as the proof, with Laudya Cynthia Bella walking a garden built from the scent palette.
Cast Stephanie Poetri, Indonesia's most recognisable mager voice, as herself on a teal sofa demonstrating two ways to save: cara ribet (stuffing cash in a giant teddy bear, padlocking the fridge, hiding money everywhere) versus cara simpel (open Tahapan Xpresi in BCA mobile, without leaving the sofa).
Turn the product name into a behavioural instruction, #totheMAXX, whatever you do, do it to the max.
Trade the cinematic drama for a jingle and a full music-video, the genre itself the argument.
Lay out a decade of staggering scale across sweeping shots of the country, then refuse the celebration: the climb is still long, mulai aja dulu.
Invent a fictional village, Situ Lebay, whose everyday crises play out as genre films, then download the fix.
Parody the earnest government PSA, an official demonstrating an absurd twelve-step tax procedure, then have real government figures endorse the shortcut.
Ask what if that coin had feelings, and make every person in the film a 500 rupiah coin, exchanged, pocketed, scraped, forgotten.
Make starting small and ordinary: "semua dimulai dari Tokopedia", the whole strategy in five words.
A watchmaker so fixed on building the perfect watch that he lets his son's whole life race past, then a daydream snaps him back before it is too late.
Stop explaining the feature and make the racun itself: three "racun duels" between celebrity pairs in a shared category.
Load the film with every cue of peak Indonesian drama, then reveal the susah is in the drama, not the product.
Put the observation in Laudya Cynthia Bella's mouth before any product appears, so the product enters not as something added but as something that helps you subtract.
Follow a son through an ordinary Hari Ibu, the flowers, the commute, the call he keeps making, and let the audience realise before he does that she is gone.
Reframe Jakarta's most crowded commute as a place where a heart gets stolen, kisah pencurian dalam kereta, and shoot the Valentine's spot as a short film.
A roadside banner that, when the rain hits, peels away into a Grab-green poncho people can pull on and keep moving.
Treat the sale as classified intelligence: a deadpan office-espionage thriller where ordinary workers guard the secret.
Build a two-minute film on a single image, one bare foot on a tournament bench, two boys sharing one pair of boots and one dream.
Tell an unrequited love story from the point of view of a blender, Wes-Anderson-styled and animated, so a product feature becomes a fable about merelakan.
Follow a lonely newcomer who invents wild tales about her neighbours, then makes the first move and invites them all to break fast.
Tell a single mother and son across time, her sacrifice for a plate of shrimp repaid years later, to land "make Ramadan the chance to give your best".
One short film per "pengen", start exercising, learn to cook, learn the drums, renovate the house, each showing the gap between the dream and the first try, then the Tokopedia order that gets it started.
Follow a girl sure she has "nggak ada darah seni di keluarga" in a family of scientists, and answer with mulai aja dulu, just start.
Have characters type their most ambitious, impossible dreams into the Tokopedia search bar, not products, wishes, so the bar becomes a vessel for aspiration.
A social experiment: if every financial desire cost a balloon, how many would you have left for what really matters, made physical in a warehouse.
We haven't made that one yet. Maybe it's serendipity, let's make it together.
Creative of the highest order. Campaigns that deliver.
For us, creative comes first, always. But a campaign has to be effective and show real results. So we show up at both the creative shows and the marketing ones, year after year.
Part of FCN. 5x Citra Pariwara Agency of the Year.
Flock is part of Future Creative Network (FCN), five-time Citra Pariwara Agency of the Year. Creative Agency of the Year and Best in Show at MMA Indonesia 2024.
Flock is a creative agency in Jakarta, part of Future Creative Network, and one of Indonesia's most awarded advertising agencies. Creative comes first, but an idea only counts when it moves the business.
We work end to end, from campaign strategy and the big idea to the craft that makes it real. Small enough to stay sharp, backed by a network big enough to take on anything.
All under one roof, from strategy to screen, so the work wins where craft is judged and delivers where it counts.
Flock is led by two of Indonesia's most experienced industry leaders, combining creative pedigree and business acumen built across global networks, major corporations, and the country's most demanding client accounts.
Arsyad (standing) is an Executive Creative Director. His career spans Lowe, JWT, Monks, and Ogilvy Jakarta. He helped shape Flock's creative direction in an earlier chapter, and is now back to continue that work.
Nikken Diahtantri (sitting down) is the Managing Director. With 20+ years across Dentsu, Macs909, JWT, MullenLowe, Romp, and now FCN, she has led work for nearly all of Indonesia's major telco brands, plus automotive, FMCG, finance, tech, and beauty. Driven and meticulous, she is known for turning business relationships into friendships.
Trusted by Indonesia's biggest brands
FCN brings together Indonesia's top creative companies, each with different expertise, into a single, cohesive ecosystem. One collaborative platform, delivering tailored, high-impact solutions for every client's diverse needs.
What sets it apart is a rare combination of scale and agility, the range to adapt and perform at the highest level for everyone we work with. What started in a small apartment in 2016 is now the largest local creative marketing and innovation ecosystem in Indonesia, built to empower local creative founders.
2016The Establishment1 company, 1 small apartment, 1 mission
2017Fastest Growing in IndonesiaThe fastest growing independent agency in Indonesia
2018First 'Agency of The Year' in IndonesiaFirst local agency to obtain the prestige 'agency of the year' at Citra Pariwara
2019Fastest Growing Agency in the worldThe fastest growing agency by Adweek
20202nd time 'Agency of The Year' in IndonesiaSecond time 'agency of the year' at Citra Pariwara
2021Biggest Digital Powerhouse in SEAAcquiring Olrange and becoming the biggest powerhouse in SEA
2023Top 10 Fastest Growing Large AgenciesThe fastest growing large agencies in the world by Adweek
2024Creative Agency of The YearCrowned as the Creative Agency of The Year at Citra PariwaraAward-winning creative advertising and brand craft, from strategy to production. Home to Flock.
Cutting-edge digital marketing built for efficiency and conversion, plus studio, gaming, and immersive tech.
High-growth lifestyle communities, media, artist management, and IP-driven events.
Whatever brings you here, there's a door for it. Scan the code or open the form.
Future Creative Network
Office Tower at Ciputra World 2, 18th Floor
Jl. Prof. Dr. Satrio Kav. 11
Karet Semanggi, Setiabudi
South Jakarta 12930
