Do It Better Bareng no na

Do It Better Bareng no na is a campaign by Flock, a creative agency in Jakarta, for BCA, 2026. Categories: Campaign, TVC, Digital.

Challenge

myBCA had a feature list and a platform line, #DoItBetter, but a 19-year-old does not wake up wanting a banking app. The product had to stop being a utility people tolerate and start being something attached to what they actually want out of their own lives.

Insight

A wishlist is the most honest thing about a person. It holds the big ambition, the small treat and the slightly stupid one all at once, and nobody ranks them. What people want is far more revealing, and far more shareable, than what they own.

Idea

Let no na open their own wishlist first, honestly, then hand the question straight to Indonesia. Every wish gets checked off by the one myBCA feature that actually unlocks it, so the product arrives as an answer to a want rather than a demonstration.

About this work

The film opens on the four members at first light and then moves through their wants one at a time, each specific enough to be real. A classical dance studio, saved for in Poket Rupiah. Working while travelling, with Poket Valas holding the foreign currency. A drink bought courtside with a tap of NFC Pay on a smartwatch, mid match. A gamelan community supported through Donasi and Zakat, given whenever the impulse strikes. The feature never announces itself; it simply turns up at the moment the wish needs it. Then the camera leaves the group, and that is the argument. The second half belongs to strangers: a girl surrounded by books who wants to write, someone learning to free dive, a woman who wants a home tidy enough to be proud of, a man who wants to cook properly and is told he has not even lasted a minute. Their wishlists sit beside a charting pop group's with no hierarchy between them, which is the only way the closing line works: gak ada wishlist yang gak bisa dichecklist selama kita do it better. Directed by Dimas Djay for BCA, with no na, the 88rising four-piece of Christy Gardena, Baila Fauri, Shazfa Adesya and Esther Geraldine. The film landed ten days after the group released their debut album Island Girl, and it keeps the Indonesian textures their island pop is built on, gamelan, a beach at dawn, rather than borrowing a generic global pop grammar. After Iwan Fals and

Do It Better Bareng no na for BCA

We haven't made that one yet. Maybe it's serendipity, let's make it together.

Creative first. Effective always.

Flock is led by two of Indonesia's most experienced industry leaders, combining creative pedigree and business acumen built across global networks, major corporations, and the country's most demanding client accounts.

Arsyad (standing) is an Executive Creative Director. His career spans Lowe, JWT, Monks, and Ogilvy Jakarta. He helped shape Flock's creative direction in an earlier chapter, and is now back to continue that work.

Nikken (sitting down) is the Managing Director. With 20+ years across Dentsu, Macs909, JWT, MullenLowe, Romp, and now FCN, she has led work for nearly all of Indonesia's major telco brands, plus automotive, FMCG, finance, tech, and beauty. Driven and meticulous, she is known for turning business relationships into friendships.

Client voices

What our clients say.

Future Creative Network

FCN brings together Indonesia's top creative companies, each with different expertise, into a single, cohesive ecosystem. One collaborative platform, delivering tailored, high-impact solutions for every client's diverse needs.

What sets it apart is a rare combination of scale and agility, the range to adapt and perform at the highest level for everyone we work with. What started in a small apartment in 2016 is now the largest local creative marketing and innovation ecosystem in Indonesia, built to empower local creative founders.

2016The Establishment1 company, 1 small apartment, 1 mission

2017Fastest Growing in IndonesiaThe fastest growing independent agency in Indonesia

2018First 'Agency of The Year' in IndonesiaFirst local agency to obtain the prestige 'agency of the year' at Citra Pariwara

2019Fastest Growing Agency in the worldThe fastest growing agency by Adweek

20202nd time 'Agency of The Year' in IndonesiaSecond time 'agency of the year' at Citra Pariwara

2021Biggest Digital Powerhouse in SEAAcquiring Olrange and becoming the biggest powerhouse in SEA

2023Top 10 Fastest Growing Large AgenciesThe fastest growing large agencies in the world by Adweek

2024Creative Agency of The YearCrowned as the Creative Agency of The Year at Citra Pariwara

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