Creative agency for banking and finance in Indonesia

Flock is an independent creative agency in Jakarta. We have made 37 campaigns for BCA, BCA Prioritas and Jenius (2017 to 2026), and that work has won 56 awards.

• BCA35 campaigns
• BCA Prioritas1 campaigns
• Jenius1 campaigns
• Awards56

Campaigns

• Do It Better Bareng no na, BCA (2026). Let no na open their own wishlist first, honestly, then hand the question straight to Indonesia.
• Ingat Selalu B-C-A, BCA (2026). Turn the bank's own name into the safety check.
• Kebut Kebutuhan Valas, BCA (2026). Play "Sistem Kebut", cramming a lot into little time, as office comedy: a panicking boss chasing cross-border payments against a completely calm staffer who has it all on one screen.
• Weselpos Cash to Account, BCA (2026). Turn cash into characters: everyone wears a giant Rupiah note around their face and races through the market before the bank closes, until the Pos Indonesia counter sends them on instantly.
• Rumah Impian yang Bikin #TenangDuluan, BCA (2026). Give each small worry its own short rom-com, paperwork, house hunting, the simulation, and let rumahsaya.bca.co.id quietly solve it before the punchline.
• Ramadan Pertama Aku dan Ayah, BCA (2026). Take the tearjerker route BCA usually avoids, a father who served 18 years to protect his daughter, and integrate myBCA so subtly it never breaks the story. Results: 205M impressions, 60.3% view-through rate.
• Untuk Prioritas yang Sesungguhnya, BCA Prioritas (2026). Recast BCA Prioritas not as a tier of banking, but as the network and relationships that give an affluent life its meaning: ties whose value time cannot erode.
• Ocean by BCA, BCA (2026). Build the whole film on that one metaphor, lining an ocean's ecosystem up against Indonesia's business one, from those long diving to those just starting out, all one connected system.
• myBCA #DoItBetter, BCA (2025). Cast Iwan Fals to carry a security lesson as culture: a syndicate using Fake BTS to phish customers, every attack hitting a wall of myBCA protection. Results: +591M impressions, +176M reach. 1 award.
• Janice Do It Better, BCA (2025). Follow pro tennis player Janice Tjen through perseverance and self-improvement, with myBCA as the partner in the background, and twist her name into destiny, from Janice Tjen to "Janice Tenis Tjen".
• Senantiasa di CC Anda, BCA (2025). Twist "Sisi" (side) into "CC" (credit card), "Senantiasa di CC Anda", and let a blue-suited BCA narrator pop up at every customer's sisi.
• Gebyar Hadiah Vol.4, BCA (2025). Parody the survival-game genre everyone is watching, then break the pessimism on the letter "G": if G is for "Gaskeun", anyone can win. Results: 830M+ digital impressions, 13.3M total clicks. 1 award.
• Kita Bersama Bisa Terus Menang, BCA (2025). Cast three legends, Bambang Pamungkas, Chris John, Butet, in their post-retirement ordinary lives, with puns that humanise them.
• Gigih Raih Kemenangan, BCA (2025). Build a melodrama on a jealousy premise, Juang convinced his brother was adopted, then land a twist that shatters his prejudice, with myBCA woven in as a quiet everyday enabler. Results: 506M impressions, 42.5M youtube views.
• Modus Agak Laen, Kasih Tau yang Laen, BCA (2024). Hand the message to the cast of Agak Laen, one of Indonesia's biggest comedy hits, and shift the rule from protect yourself to Kasih Tau yang Laen, tell the others. Results: 482M impressions, 48% view-through rate. 4 awards.
• Terus Menang dengan Cinta, BCA (2024). Build the film on the unusual real names Indonesians actually carry, from Bintang and Senja to Helikopter and Berlian, to say it plainly: whatever your name or status, everyone has the same chance. Results: 795M digital impressions, 70.2M video views.
• #TenangDuluan, BCA (2024). A deliberately cheesy rom-com with Ahmad and Wulan, whose endless "kamu duluan, eh kamu duluan" turns into the campaign line: bikin #TenangDuluan.
• Kemudian Ringan, BCA (2024). Let Dian Sastro refuse the tearjerker mid-shoot and rewrite it light, built on the Dian in her name: keseDian, komeDian, and kemuDian, and then, it gets light. Results: 606M impressions, 108M video views. 3 awards.
• Vina Pandu Usaha, BCA (2024). Turn a B2B product demo into a full broadway musical, and cast pop diva Vina Panduwinata as the mnemonic itself: Vina Pandu Usaha, the diva who guides your business. Results: 6M+ youtube views, 80.44% in-stream view rate. 3 awards.
• BCA Wealth Advisory, BCA (2024). Stage the client's wealth journey as a private museum, with the BCA advisor as curator and a golden bonsai, the Pohon Kemakmuran, growing at its centre.
• Don't Know? Kasih No!, BCA (2023). Kalau Don't Know, Kasih No. Results: 45.7M views in 3 weeks, +64.6% website traffic. 18 awards.
• Tutorial Hidup Perfect, BCA (2023). Answer "tutorial hidup perfect, emang ada?" with wordplay that turns everyday lows into small wins: lelah becomes Le Laugh, kecewa becomes Kece Wow, with BCA Goodlife.
• Tiba-Tiba Ramadan, BCA (2023). Cast Indonesia's most dignified dramatic actress, Christine Hakim, gloriously against type, and flip the sentimental Ramadan film into an action-comedy standoff. Results: 155M youtube impressions, 42.18% of total website traffic. 9 awards.
• Lengkapnya Mantul, BCA (2023). Two short films with singer-songwriter Stephanie Poetri, both set in the same bed.
• Cita-cita Suzan Hari Ini, BCA (2022). Grow Boneka Suzan up thirty years later and ask the same question, "Suzan, udah gede, kamu mau apa?", with a very different list of goals.
• Rumah Anti-Drama, BCA (2023). Tell it as a family sinetron, Ratih the daughter-in-law trapped in comic misunderstandings, then break the melodrama with a KPR that is anti-drama too. Results: 1.8M bumper impressions, 1.8M video views. 2 awards.
• Hoki Dibagi-bagi, BCA (2023). Build an Imlek film around a patriarch's annual ritual of computing the perfect lucky number, landing on 168, and the charming chaos that follows when 168 has to appear everywhere.
• Tolak dengan Anggun, BCA (2022). Name that art of refusal with a piece of wordplay, "Tolak dengan Anggun", graceful and firm, and make diva Anggun C. Results: 23M+ impressions in 1 hour, +100M impressions. 9 awards.
• Lahir Batin Ready, BCA (2022). Pair ballad legend Iwan Fals with rapper Lil M, blur the line between music video and ad, and break the fourth wall as the director and brand keep interrupting for revisions. 5 awards.
• Sebuah Pesan Singkat dari Sincia Warrior, BCA (2022). Invent the Sincia Warriors: three self-appointed heroes in handmade lion dance costumes who visit every family member with hyper-personalized blessings, powered by BCA Mobile BagiBagi.
• Berterima Kasih dengan Tulus, BCA (2021). A double meaning, "Berterima Kasih dengan Tulus", a sincere thank-you and one delivered with the singer named Tulus, with lyrics taken straight from real customer tweets. 1 award.
• Ada Anak Bertanya pada Bapaknya, BCA (2021). Borrow the classic Bimbo song, a son asking his bapak things he cannot explain, and answer each with a rooftop absurdist vignette.
• Mager Produktif Ala Stephanie Poetri, BCA (2020). Cast Stephanie Poetri, Indonesia's most recognisable mager voice, as herself on a teal sofa demonstrating two ways to save: cara ribet (stuffing cash in a giant teddy bear, padlocking the fridge, hiding money everywhere) versus cara simpel (open Tahapan Xpresi in BCA mobile, without leaving the sofa).
• Buat Apa Susah 2.0, BCA (2019). Trade the cinematic drama for a jingle and a full music-video, the genre itself the argument.
• Buat Apa Susah, BCA (2019). Load the film with every cue of peak Indonesian drama, then reveal the susah is in the drama, not the product.
• Sebelum Hari Tanpa Ibu, BCA (2018). Follow a son through an ordinary Hari Ibu, the flowers, the commute, the call he keeps making, and let the audience realise before he does that she is gone.
• Balonku Social Experiment, Jenius (2017). A social experiment: if every financial desire cost a balloon, how many would you have left for what really matters, made physical in a warehouse.

FAQ

Which banking & finance brands has Flock worked with?

BCA (35), BCA Prioritas (1), Jenius (1): 37 campaigns on this site, 2017 to 2026.

Has Flock's banking & finance work won awards?

Yes, 56 awards, at shows including MEA, YouTube Works, MMA Indonesia, MAD Stars, Citra Pariwara.

Is Flock independent?

Yes. Flock is part of Future Creative Network (FCN), which is independent and Indonesian-owned, not part of a global agency network.

Agency kreatif untuk brand perbankan di Indonesia

Flock adalah agency kreatif independen di Jakarta. Kami sudah menggarap 37 kampanye untuk BCA, BCA Prioritas, dan Jenius, yang total meraih 56 penghargaan. Studi kasus lengkapnya (dalam bahasa Inggris) ada di tiap tautan di atas.

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