About Flock
Flock is a creative advertising agency in Jakarta, Indonesia, and part of Future Creative Network (FCN). We bring campaign strategy and brand-building craft together for the brands with the most at stake. Creative first. Effective always.
Small enough to stay sharp, backed by a network big enough to take on anything. We show up at both the creative shows and the marketing effectiveness shows, year after year, because a campaign has to be loved and has to work.
- Founded2016, Jakarta
- Part ofFuture Creative Network (FCN)
- Recognition5x Citra Pariwara Agency of the Year (as part of FCN)
- MMA Indonesia 2024Creative Agency of the Year and Best in Show
- Clients36 brands featured on this site
- Work126 campaigns on this site
Leadership
Nikken Diahtantri
Managing Director
With 20+ years across Dentsu, Macs909, JWT, MullenLowe, Romp, and now FCN, Nikken has led work for nearly all of Indonesia's major telco brands, plus automotive, FMCG, finance, tech, and beauty. Driven and meticulous, she is known for turning business relationships into friendships.
Arsyad
Executive Creative Director
Arsyad's career spans Lowe, JWT, Monks, and Ogilvy Jakarta. He helped shape Flock's creative direction in an earlier chapter, and is now back as Executive Creative Director to continue that work.
Clients
Brands Flock has made work for, by number of campaigns on this site:
- BCA
- Tokopedia
- Telkomsel
- Scarlett
- Chitato
- Qtela
- Greenfields
- tiket.com
- Chitato Lite
- Hyundai
- Marina
- Promag
- Rinnai
- Sasa
- Sunsilk
- BCA Prioritas
- Biore
- byU
- Disney+ Hotstar
- GoTo
- Grab
- Hotto
- Jenius
- Listerine
- LovePink
- Nameera
- Pesona Indonesia
- Samsung
- Softex
- SUN
- Telkomsel Enterprise
- Unilever Indonesia
- Vidio
- Vinda
- Wuling
- Yamaha
Selected case studies
- Nikmati Momen Terus-Terus ON, Telkomsel (2026). Take that ad-break agony to its most extreme, an ad that detonates a marriage proposal, then sell the fix: Spotify Premium on MyTelkomsel, so the moments that matter stay Terus-Terus ON.
- Ramadan Pertama Aku dan Ayah, BCA (2026). Take the tearjerker route BCA usually avoids, a father who served 18 years to protect his daughter, and integrate myBCA so subtly it never breaks the story.
- Kisah Selipan di Kala Puasa, Promag (2026). Play the double meaning of "selipan": the ache that slips in, and Promag's slim pack thin enough to be slipped, diselipin, into any bag or pocket.
- Tombol Hati Jalani Ramadan Sepenuh Hati, Telkomsel (2026). Riff Opick's "Tombo Ati" into "Tombol Hati", the like button, then do the counter-intuitive thing for a telco: tell customers to use it just enough, so they can live Ramadan fully.
- Mungkin Maag?, Promag (2025). Ride a song everyone already knows, parody Anneth's hit into "mungkin maag", impossible to unhear, so the warning stays lodged all season.
- myBCA #DoItBetter, BCA (2025). Cast Iwan Fals to carry a security lesson as culture: a syndicate using Fake BTS to phish customers, every attack hitting a wall of myBCA protection.
- Nonton Pasti SIMPATI, Telkomsel (2025). Put the connection problem inside the show itself.
- Gebyar Hadiah Vol.4, BCA (2025). Parody the survival-game genre everyone is watching, then break the pessimism on the letter "G": if G is for "Gaskeun", anyone can win.
- Gigih Raih Kemenangan, BCA (2025). Build a melodrama on a jealousy premise, Juang convinced his brother was adopted, then land a twist that shatters his prejudice, with myBCA woven in as a quiet everyday enabler.
- Meet Ted, Telkomsel Enterprise (2025). Meet Ted, Telkomsel Enterprise's AI-powered Digital Account Manager: always-on, always learning, a digital partner with a human face that makes every interaction smarter, warmer, and more human.
- Modus Agak Laen, Kasih Tau yang Laen, BCA (2024). Hand the message to the cast of Agak Laen, one of Indonesia's biggest comedy hits, and shift the rule from protect yourself to Kasih Tau yang Laen, tell the others.
- Terus Menang dengan Cinta, BCA (2024). Build the film on the unusual real names Indonesians actually carry, from Bintang and Senja to Helikopter and Berlian, to say it plainly: whatever your name or status, everyone has the same chance.
Awards
Future Creative Network, Flock's group, has been named Citra Pariwara Agency of the Year five times. Flock was Creative Agency of the Year and Best in Show at the 2024 MMA Indonesia Awards. Recent wins for Flock campaigns (91 listed):
- Gold, MEA 2026, Excellence in Brand Strategy: Kisah Selipan di Kala Puasa (Promag)
- Winner, YouTube Works 2026, The Big Bang: Tombol Hati Jalani Ramadan Sepenuh Hati (Telkomsel)
- 1st Runner Up, YouTube Works 2026, Best of Indonesia: Tombol Hati Jalani Ramadan Sepenuh Hati (Telkomsel)
- 1st Runner Up, YouTube Works 2026, Best of Festive: Tombol Hati Jalani Ramadan Sepenuh Hati (Telkomsel)
- Silver, MEA 2025, Excellence in TV/Video Advertising: Mungkin Maag? (Promag)
- Silver, MEA 2026, Excellence in Financial Empowerment Marketing: myBCA #DoItBetter (BCA)
- 2nd Runner Up, YouTube Works 2026, Master of Media: Gebyar Hadiah Vol.4 (BCA)
- Gold, MMA Indonesia 2025, Social Impact Marketing: Modus Agak Laen, Kasih Tau yang Laen (BCA)
- Gold, MEA 2025, Excellence in Influencer/KOL Marketing: Modus Agak Laen, Kasih Tau yang Laen (BCA)
- Bronze, MEA 2025, Excellence in Advertising: Modus Agak Laen, Kasih Tau yang Laen (BCA)
- Bronze, MEA 2025, Excellence in Communication/PR: Modus Agak Laen, Kasih Tau yang Laen (BCA)
- Gold, MEA 2024, Excellence in Brand Awareness: Kemudian Ringan (BCA)
- Silver, MEA 2024, Excellence in Brand Strategy: Kemudian Ringan (BCA)
- Bronze, MMA Indonesia 2024, Instant Impact/Promotion: Kemudian Ringan (BCA)
- Crystal, MAD Stars 2024, Outdoor - Small Scale Special Solutions: Padlette (Softex)
- Silver, Citra Pariwara 2023, Brand Experience - Supporting Material: Padlette (Softex)
- Bronze, MAD Stars 2024, SDGs - Good Health: Padlette (Softex)
- Bronze, MAD Stars 2024, Direct - Pharmaceuticals/Toiletries: Padlette (Softex)
- Bronze, ADFEST 2024, Brand Experience - Ambient Small Scale: Padlette (Softex)
- Bronze, ADFEST 2024, Direct - Ambient Small Scale: Padlette (Softex)
- Bronze, Citra Pariwara 2023, Brand Experience - Activity/Event/User Experience: Padlette (Softex)
- Bronze, Citra Pariwara 2023, Media - Best Use of Ambient Media: Padlette (Softex)
- Gold, MMA Indonesia 2024, Product/Service Launch: Vina Pandu Usaha (BCA)
- Silver, MEA 2024, Excellence in B2B Marketing: Vina Pandu Usaha (BCA)
- Bronze, MMA Indonesia 2024, Creator/Influencer Marketing: Vina Pandu Usaha (BCA)
- Gold, Citra Pariwara 2024, Media - Innovative Use of Print: Boob Cake (LovePink)
- Crystal, MAD Stars 2025, SDGs, Good Health and Well-Being: Boob Cake (LovePink)
- Crystal, MAD Stars 2025, Diverse Insights, Market Context: Boob Cake (LovePink)
- Silver, Citra Pariwara 2024, Design - Packaging General: Boob Cake (LovePink)
- Silver, Citra Pariwara 2024, Brand Experience - Activity/Event/Ambient/User Experience: Boob Cake (LovePink)
- Silver, Citra Pariwara 2024, Citra Pariwara For Good: Boob Cake (LovePink)
- Bronze, Citra Pariwara 2024, Out Of Home - Others: Boob Cake (LovePink)
- Best in Show, MMA Indonesia 2024: Don't Know? Kasih No! (BCA)
- Gold, MMA Indonesia 2024, Brand Purpose/Activism: Don't Know? Kasih No! (BCA)
- Gold, MMA Indonesia 2024, Social Impact Marketing: Don't Know? Kasih No! (BCA)
- Gold, MMA Indonesia 2024, Creator/Influencer Marketing: Don't Know? Kasih No! (BCA)
- Gold, MMA Indonesia 2024, Short/Long Form Video: Don't Know? Kasih No! (BCA)
- Gold, MEA 2024, Excellence in TV/Video Advertising: Don't Know? Kasih No! (BCA)
- Gold, YouTube Works 2024, Best of Country: Don't Know? Kasih No! (BCA)
- Gold, YouTube Works 2024, Best Brand Story: Don't Know? Kasih No! (BCA)
- Gold, YouTube Works 2024, Force for Good: Don't Know? Kasih No! (BCA)
- Gold, YouTube Works 2024, The Big Bang: Don't Know? Kasih No! (BCA)
- Gold, YouTube Works 2024, Force for Good - South East Asia: Don't Know? Kasih No! (BCA)
- Silver, MEA 2024, Excellence in PR/Communications: Don't Know? Kasih No! (BCA)
- Silver, MEA 2024, Excellence in Multilingual Marketing: Don't Know? Kasih No! (BCA)
- Silver, YouTube Works 2024, Master of Media: Don't Know? Kasih No! (BCA)
- Silver, MAD Stars 2024, Information Video: Don't Know? Kasih No! (BCA)
- Bronze, MEA 2024, Excellence in Brand Awareness: Don't Know? Kasih No! (BCA)
- Bronze, Citra Pariwara 2024, Film - Financial & Investment Services: Don't Know? Kasih No! (BCA)
- Bronze, Citra Pariwara 2024, Film Craft Cinematography: Don't Know? Kasih No! (BCA)
- Crystal, MAD Stars 2024, Brand Experience & Activation - Vehicle: First First Responder (Wuling)
- Bronze, MAD Stars 2024, Diverse Insight - Vehicles: First First Responder (Wuling)
- Bronze, Citra Pariwara 2023, Media - Best Use of Special Events Stunt/Live Advertising: First First Responder (Wuling)
- Gold, MMA Indonesia 2023, Short/Long Form Video: Tiba-Tiba Ramadan (BCA)
- Gold, MMA Indonesia 2023, Creator/Influencer/Celebrity Marketing: Tiba-Tiba Ramadan (BCA)
- Gold, YouTube Works 2023, Best of Festive: Tiba-Tiba Ramadan (BCA)
- Gold, YouTube Works 2023, Best of Indonesia: Tiba-Tiba Ramadan (BCA)
- Silver, Citra Pariwara 2023, Film Craft Cinematography: Tiba-Tiba Ramadan (BCA)
- Gold, Stevie Awards 2024, Marketing Campaign of The Year: Tiba-Tiba Ramadan (BCA)
- Gold, MEA 2024, Excellence in Viral Marketing: Tiba-Tiba Ramadan (BCA)
- Bronze, Event Marketing Awards 2024, Best Content Marketing: Tiba-Tiba Ramadan (BCA)
- Bronze, MEA 2024, Excellence in TV/Video Advertising: Tiba-Tiba Ramadan (BCA)
- Silver, Mob-Ex Awards 2023, Best Insight Driven Mobile Campaign: Rumah Anti-Drama (BCA)
- Bronze, Citra Pariwara 2024, Film - Financial & Investment Services: Rumah Anti-Drama (BCA)
- Gold, YouTube Works 2023, The Changemaker: Tolak dengan Anggun (BCA)
- Gold, MEA 2023, Excellence in Brand Strategy: Tolak dengan Anggun (BCA)
- Gold, MEA 2023, Excellence in Communications/PR: Tolak dengan Anggun (BCA)
- Gold, MEA 2023, Excellence in Video Advertising: Tolak dengan Anggun (BCA)
- Silver, MEA 2023, Excellence in Performance Marketing: Tolak dengan Anggun (BCA)
- Silver, Citra Pariwara 2023, Film Craft Cinematography: Tolak dengan Anggun (BCA)
- Silver, Citra Pariwara 2023, Film Craft Directing: Tolak dengan Anggun (BCA)
- Bronze, Citra Pariwara 2023, Film Craft Use of Audio: Tolak dengan Anggun (BCA)
- Bronze, Stevie Awards 2023, Marketing Campaign of the Year: Tolak dengan Anggun (BCA)
- Crystal, MAD Stars 2023, Entertainment (Music Video): Lahir Batin Ready (BCA)
- Crystal, MAD Stars 2023, Film (Use of Music): Lahir Batin Ready (BCA)
- Bronze, Citra Pariwara 2022, Film (Film Category Campaign): Lahir Batin Ready (BCA)
- Bronze, Citra Pariwara 2022, Film (Finance & Investment Services): Lahir Batin Ready (BCA)
- Bronze, Event Marketing Awards 2023, Best Content Marketing: Lahir Batin Ready (BCA)
- Gold, Event Marketing Awards 2023, Best Use of Influencer: Berterima Kasih dengan Tulus (BCA)
- Bronze, YouTube Ads Leaderboard 2020, Film (Film Category Campaign): WIB Spesial Ulang Tahun (Tokopedia)
- Silver, AD STARS 2019, Film (Product & Service): Time Piece (Tokopedia)
- Bronze, Citra Pariwara 2019, Film (Others): Time Piece (Tokopedia)
- Silver, Citra Pariwara 2018, Ambient/Guerilla/Life Theater: Wearable Poster (Grab)
- Silver, AD STARS 2019, Outdoor: Wearable Poster (Grab)
- Bronze, Citra Pariwara 2018, Out-of-Home (Poster & Banner, Single): Wearable Poster (Grab)
- Bronze, Citra Pariwara 2018, Direct Promotion: Wearable Poster (Grab)
- Bronze, Spikes Asia 2019, Outdoor (Ambient Outdoor): Wearable Poster (Grab)
- Bronze, Citra Pariwara 2018, Digital Online Video: Berputar Kembali (Tokopedia)
- Silver, Citra Pariwara 2018, Digital Online Video: Berbeda Bersama (Tokopedia)
- Silver, Citra Pariwara 2018, Film (Others): Jadikan Ramadan Kesempatan Terbaik (Tokopedia)
- Bronze, Citra Pariwara 2018, Film (Series): Wujudkan Mimpimu, #MulaiAjaDulu (Tokopedia)
Contact
Flock, Future Creative Network
Office Tower at Ciputra World 2, 18th Floor
Jl. Prof. Dr. Satrio Kav. 11, Karet Semanggi, Setiabudi
South Jakarta 12930, Indonesia