Don't Know? Kasih No!

Don't Know? Kasih No! is a campaign by Flock, a creative agency in Jakarta, for BCA, 2023. Categories: Campaign.

Challenge

Fraud warnings are dry, technical, and scary, so people tune them out, exactly when phishing and malware attacks are spiking.

Insight

People don't ignore safety advice because they don't care. They ignore it because it is boring. Make the one rule impossible to forget, and they will repeat it for you.

Idea

Kalau Don't Know, Kasih No. Said out loud it becomes Dono Kasino of Warkop DKI, delivered by Indro himself. One banking rule, turned into a national reflex.

About this work

The film opens on a tone you rarely see from Indro, serious and tense, using a fishing analogy to explain phishing: scammers as anglers dropping bait into the digital crowd, waiting for one distracted person to take it. From there it dramatizes the scams people actually meet, the notification that lands mid-work, the pop-up on a pirated site, the courier "package update" hiding a malicious file, the fake BCA caller fishing for your details. The instruction never changes: think twice, and firmly say no. Beyond the film, the idea became a key-visual series under the #AWASMODUS banner: Indro in the same firm, hand-up refusal against each specific scam, a fake wedding-invite APK file, a suspicious short link, a too-good-to-be-true "free lifetime streaming" offer, every card stamped "Pikir Ulang, Sebelum Bertindak". Watched more than 46 million times, the line crossed over into everyday speech, people started telling each other "Kasih No" the moment a shady link or message showed up.

Results

45.7M Views in 3 weeks 2.47x over target +64.6% Website traffic 41.1% from YouTube ads +62.5% Pages viewed +2.2% Ad recall lift 2M lifted users +2.3% Consideration lift 417K lifted, older audience +206.9% Organic YouTube search vs last year campaign 9.9K Organic buzz 75% evangelists and organic shares 98.67% Understood fraud tactics post-campaign quiz participants 9,300+ New YouTube subscribers fr

Awards

Best in Show MMA Indonesia 2024 Gold MMA Indonesia 2024 Brand Purpose/Activism Gold MMA Indonesia 2024 Social Impact Marketing Gold MMA Indonesia 2024 Creator/Influencer Marketing Gold MMA Indonesia 2024 Short/Long Form Video Gold MEA 2024 Excellence in TV/Video Advertising Gold YouTube Works 2024 Best of Country Gold YouTube Works 2024 Best Brand Story Gold YouTube Works 2024 Force for Good Gold

Flock

Don't Know? Kasih No! for BCA

We haven't made that one yet. Maybe it's serendipity, let's make it together.

Creative of the highest order. Campaigns that deliver.

For us, creative comes first, always. But a campaign has to be effective and show real results. So we show up at both the creative shows and the marketing ones, year after year.

Part of FCN. 5x Citra Pariwara Agency of the Year.

Creative first. Effective always.

Flock is a creative agency in Jakarta, part of Future Creative Network, and one of Indonesia's most awarded advertising agencies. Creative comes first, but an idea only counts when it moves the business.

We work end to end, from campaign strategy and the big idea to the craft that makes it real. Small enough to stay sharp, backed by a network big enough to take on anything.

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All under one roof, from strategy to screen, so the work wins where craft is judged and delivers where it counts.

Flock is led by two of Indonesia's most experienced industry leaders, combining creative pedigree and business acumen built across global networks, major corporations, and the country's most demanding client accounts.

Arsyad and Nikken, the people who run Flock

Arsyad (standing) is an Executive Creative Director. His career spans Lowe, JWT, Monks, and Ogilvy Jakarta. He helped shape Flock's creative direction in an earlier chapter, and is now back to continue that work.

Nikken (sitting down) is the Managing Director. With 20+ years across Dentsu, Macs909, JWT, MullenLowe, Romp, and now FCN, she has led work for nearly all of Indonesia's major telco brands, plus automotive, FMCG, finance, tech, and beauty. Driven and meticulous, she is known for turning business relationships into friendships.

Trusted by Indonesia's biggest brands

BCA Telkomsel Tokopedia GoTo tiket.com Vidio Disney+ Hotstar Samsung Unilever Sunsilk Listerine Scarlett Marina Promag Greenfields Chitato Qtela Sasa Hotto Vinda Pesona Indonesia Rinnai Hyundai Yamaha
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Future Creative Network

FCN brings together Indonesia's top creative companies, each with different expertise, into a single, cohesive ecosystem. One collaborative platform, delivering tailored, high-impact solutions for every client's diverse needs.

What sets it apart is a rare combination of scale and agility, the range to adapt and perform at the highest level for everyone we work with. What started in a small apartment in 2016 is now the largest local creative marketing and innovation ecosystem in Indonesia, built to empower local creative founders.

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Milestones of FCN
2016The Establishment1 company, 1 small apartment, 1 mission
2017Fastest Growing in IndonesiaThe fastest growing independent agency in Indonesia
2018First 'Agency of The Year' in IndonesiaFirst local agency to obtain the prestige 'agency of the year' at Citra Pariwara
2019Fastest Growing Agency in the worldThe fastest growing agency by Adweek
20202nd time 'Agency of The Year' in IndonesiaSecond time 'agency of the year' at Citra Pariwara
2021Biggest Digital Powerhouse in SEAAcquiring Olrange and becoming the biggest powerhouse in SEA
2023Top 10 Fastest Growing Large AgenciesThe fastest growing large agencies in the world by Adweek
2024Creative Agency of The YearCrowned as the Creative Agency of The Year at Citra Pariwara
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Year
2026
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