Scammers' Confession

Scammers' Confession is a campaign by Flock, a creative agency in Jakarta, for Telkomsel, 2026. Categories: Campaign, TVC, Digital.

Challenge

Online scams had reached epidemic scale in Indonesia, and every telco's anti-scam message sounded the same: a stern warning to be careful. Telkomsel needed digital protection to feel real and top of mind, not another ignorable safety PSA.

Insight

Fear-based warnings put the whole burden on the victim. But the people who actually feel a telco's protection working are the ones on the other side of the crime, the scammers whose scripts suddenly stop landing. The strongest proof of protection is not a customer saying thank you, it is a criminal complaining that business is bad.

Idea

Flip the camera to the villains. Tell the whole story as a scammers' confession: a crime syndicate lamenting that fewer and fewer Indonesians fall for them, because Telkomsel now blocks scams before the first ring and the first click. The protection works so well it is putting the scammers out of a job.

About this work

A darkly funny reversal. Instead of a victim's cautionary tale, the film opens inside a scam syndicate's lair, all globes, hourglasses and glowing crime-boards, where the henchmen keep bringing their boss worse and worse news. Scam-report volumes are down 25 to 27 percent, social-engineering fraud has dropped 70.21 percent, and the crew's best operator is now known as the scammer who keeps failing. The cues of a heist thriller become the comedy of a criminal enterprise quietly going out of business. The reveal names the machinery doing the blocking: Siscamling and Telco Verify, Telkomsel's fraud-protection layer, built so protection begins before scammers ever reach you. Siscamling reworks siskamling, the Indonesian neighbourhood night-watch, into a scam-guard that watches the network the way a community watches its street, landing the safety idea in a cultural language every Indonesian already trusts. The film sits inside Telkomsel's larger digital-trust story. At the GSMA M360 ASEAN 2026 in Kuala Lumpur, Telkomsel took home two honours, Best Digital Nation and Excellence in Digital Trust, recognition for building a safer, more trusted digital Indonesia.

Flock

Scammers' Confession for Telkomsel

We haven't made that one yet. Maybe it's serendipity, let's make it together.

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Flock is a creative agency in Jakarta, part of Future Creative Network, and one of Indonesia's most awarded advertising agencies. Creative comes first, but an idea only counts when it moves the business.

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Flock is led by two of Indonesia's most experienced industry leaders, combining creative pedigree and business acumen built across global networks, major corporations, and the country's most demanding client accounts.

Arsyad and Nikken, the people who run Flock

Arsyad (standing) is an Executive Creative Director. His career spans Lowe, JWT, Monks, and Ogilvy Jakarta. He helped shape Flock's creative direction in an earlier chapter, and is now back to continue that work.

Nikken (sitting down) is the Managing Director. With 20+ years across Dentsu, Macs909, JWT, MullenLowe, Romp, and now FCN, she has led work for nearly all of Indonesia's major telco brands, plus automotive, FMCG, finance, tech, and beauty. Driven and meticulous, she is known for turning business relationships into friendships.

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BCA Telkomsel Tokopedia GoTo tiket.com Vidio Disney+ Hotstar Samsung Unilever Sunsilk Listerine Scarlett Marina Promag Greenfields Chitato Qtela Sasa Hotto Vinda Pesona Indonesia Rinnai Hyundai Yamaha
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What sets it apart is a rare combination of scale and agility, the range to adapt and perform at the highest level for everyone we work with. What started in a small apartment in 2016 is now the largest local creative marketing and innovation ecosystem in Indonesia, built to empower local creative founders.

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Milestones of FCN
2016The Establishment1 company, 1 small apartment, 1 mission
2017Fastest Growing in IndonesiaThe fastest growing independent agency in Indonesia
2018First 'Agency of The Year' in IndonesiaFirst local agency to obtain the prestige 'agency of the year' at Citra Pariwara
2019Fastest Growing Agency in the worldThe fastest growing agency by Adweek
20202nd time 'Agency of The Year' in IndonesiaSecond time 'agency of the year' at Citra Pariwara
2021Biggest Digital Powerhouse in SEAAcquiring Olrange and becoming the biggest powerhouse in SEA
2023Top 10 Fastest Growing Large AgenciesThe fastest growing large agencies in the world by Adweek
2024Creative Agency of The YearCrowned as the Creative Agency of The Year at Citra Pariwara
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